Effective Date: January 8, 2026
1. Introduction
Public Goods Practice (“we,” “our,” or “us”) operates the website publicgoodspractice.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website. We are committed to transparency regarding our data collection and processing activities.
By using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our website.
2. Use of Google Analytics and Google Site Kit
We use Google Analytics and Google Site Kit on our website. These tools are provided by Google LLC and help us understand how visitors interact with our site.
Google Analytics is a web analytics service that tracks and reports website traffic. It helps us analyze visitor behavior, measure the effectiveness of our content, and improve our website’s performance and user experience.
Google Site Kit is a WordPress plugin that connects our website to various Google services, including Google Analytics. It provides us with consolidated insights and statistics directly within our website dashboard.
We also use Complianz, a cookie consent management plugin, to obtain and manage your consent for cookies and to generate compliance documentation.
3. Types of Data Collected
Through Google Analytics and related technologies, we may collect the following categories of information:
- IP Address: Your IP address may be collected and may be anonymized depending on your region and our configuration settings.
- Unique Identifiers: Random, pseudonymous identifiers assigned through cookies to distinguish users without identifying them personally.
- Browser Information: Browser type, version, and language settings.
- Device Information: Device type, operating system, and screen resolution.
- Geographic Location: Approximate location based on IP address (country, region, or city level).
- Referral Source: The website, search engine, or link that referred you to our site.
- User Interaction Data: Pages visited, time spent on pages, scroll depth, clicks, navigation paths, and session duration.
- Timestamp Data: Date and time of visits and interactions.
4. Purpose and Legal Basis for Processing
We process the data described above for the following purposes:
- Website Analytics: To understand how visitors use our website, identify popular content, and detect technical issues.
- User Experience Improvement: To optimize website performance, navigation, and content based on user behavior patterns.
- Content Optimization: To measure the effectiveness of our content and make data-informed decisions about future content.
- Technical Performance Monitoring: To monitor and improve website speed, stability, and compatibility across devices and browsers.
Legal Basis for Processing:
- Consent: Where required by law (such as under GDPR for EU/EEA visitors or under state privacy laws in the United States), we obtain your consent before placing non-essential cookies and collecting analytics data. You may provide or withdraw consent through our cookie consent banner powered by Complianz.
- Legitimate Interests: Where consent is not required, we process data based on our legitimate interest in understanding our website traffic and improving our services, balanced against your privacy rights.
5. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us recognize returning visitors and understand website usage patterns.
Types of Cookies We Use:
- Essential Cookies: Required for basic website functionality, including our cookie consent preferences. These do not require consent.
- Analytics Cookies (First-Party): Set by our website to collect aggregate statistical data about site usage.
- Analytics Cookies (Third-Party): Set by Google Analytics to collect usage data. These include cookies such as _ga, ga*, and _gid.
We may also use web beacons (also known as pixel tags or clear GIFs) in conjunction with cookies to understand user behavior and measure the effectiveness of our content.
You can manage your cookie preferences at any time through our cookie consent banner or by adjusting your browser settings.
6. Third-Party Access and Data Sharing
By using Google Analytics and Google Site Kit, certain data collected on our website is shared with Google LLC. Google processes this data on our behalf as a data processor and may also use aggregated and anonymized data for its own purposes in accordance with its privacy policy.
International Data Transfers: Google is a U.S.-based company, and data collected through Google Analytics may be transferred to and processed in the United States or other countries where Google operates data centers. Google participates in data protection frameworks and implements appropriate safeguards for international data transfers.
For more information about how Google processes data, please review Google’s Privacy Policy and Google Analytics Terms of Service.
We do not sell your personal information to third parties.
7. Data Retention
Data collected through Google Analytics is retained according to the following policies:
- User-Level and Event-Level Data: Retained for up to 14 months (configurable within Google Analytics settings). After this period, individual user data is automatically deleted.
- Aggregated Reports: Aggregated, non-identifiable analytics reports may be retained indefinitely for historical trend analysis.
- Cookie Consent Records: Records of your consent preferences are retained by Complianz as required for legal compliance purposes.
8. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal data:
- Right of Access: Request information about the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate personal data.
- Right to Erasure: Request deletion of your personal data (subject to legal retention requirements).
- Right to Restriction: Request that we limit the processing of your personal data.
- Right to Data Portability: Request a copy of your data in a structured, machine-readable format.
- Right to Object: Object to processing based on legitimate interests.
- Right to Withdraw Consent: Withdraw your consent at any time through our cookie consent banner.
Opting Out of Google Analytics:
You have several options to opt out of Google Analytics data collection:
- Cookie Consent Banner: Decline analytics cookies through our Complianz-powered consent banner when you first visit our site, or update your preferences at any time.
- Google Analytics Opt-Out Browser Add-on: Install the Google Analytics Opt-Out Browser Add-on to prevent Google Analytics from collecting data across all websites you visit.
- Browser Settings: Configure your browser to block cookies or delete existing cookies. Note that this may affect website functionality.
To exercise any of these rights, please contact us using the information provided in Section 9.
9. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Public Goods Practice
Website: publicgoodspractice.com
Email: pgp@publicgoodspractice.com
We will respond to your inquiries within a reasonable timeframe and in accordance with applicable law.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes:
- We will update the “Effective Date” at the top of this policy.
- For material changes, we will provide notice through a prominent notice on our website or through our cookie consent banner.
- Where required by law, we will obtain your consent before implementing material changes that affect how we process your data.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.